The media can help build support for the Campaign and promote the work of your Action Coalition. You face a lot of competition, so your media materials need to be timely, clear, concise, and eye-catching. Whether you have an event to promote, a new partner to announce, or you’ve reached a milestone in your program, you must decide what information to send and how best to send it to a journalist, a broadcast reporter, or a producer. This document will help you decide which media outreach materials are best to use for the news you want to share and how to create each on your own. The following materials are covered: press release, pitch letter, letter to the editor, op-ed, and media advisory.