A group of Action Coalitions joined Susan Hassmiller, RWJF Senior Adviser for Nursing and Director of Future of Nursing: Campaign for Action along with other fundraising leaders on a series of calls designed to improve their fundraising efforts. These trainings provided Action Coalitions with guidance on fundraising approaches, and “pitches”.

As a result of these calls, the Campaign documented themes that emerged.  They fall into 3 progressive segments: making the connection, making the ask, and maintaining the relationship.